There will be over 2,500 exhibitors and 110,000 visitors making the trip to “The World’s No. 1 Retail Trade Fair” at EuroShop 2017. Therefore, attendees are eagerly anticipating the potential opportunities they could generate to realize their retail goals. Hence, interacting with a nifty hi-tech gadget, an ingenious store design or artificial intelligence software should suffice. With that in mind, what can attendees expect from APG and other exhibitors at EuroShop 2017? Attendees can expect fresh products and innovations in Store Designs, Catering and Hospitality, POP Marketing, Retail Technology and more.
APG Cash Drawer at EuroShop 2017
With 2,500 exhibitors including APG Cash Drawer, attendees can engage representatives inquiring about the latest innovations in retail technology. Hundreds of exhibitors will showcase products on cross-, multi- or Omni-channel retailing, biometric payment systems, POS and GEO-fencing software to name a few.
Speaking of the latest innovations, APG’s SMARTtill® Cash Management Solution is a one-of-a-kind, tech-savvy product that will be on display in hall 6, stand C31. The SMARTtill® Solution will improve a store’s operational efficiency, reducing time spent on manual cash counting and allowing managers to reallocate the labor necessary to focusing on giving better customer service and generating more sales at the point of decision. More importantly, APG’s SMARTtill® Cash Management Solution alleviates cash handling pain points at the point-of-sale in retail, grocery, hospitality and quick service establishments.
Retailers can learn about APG’s POS solutions from mPOS, loss prevention, general applications, mass customization to Cash Bases Bespoke products. APG has a global cache of products and solutions that provide customers and partners solutions to achieve success.
Designs to influence customer behavior
To successfully engage customers in ways that create longevity in customer loyalty and relationships, retailers will learn about the latest trends and innovations in store designs that enhance a customer’s journey. Moreover, exhibitors will showcase various store design displays that do not only advertise products creatively but also appeal to customers emotionally.
Renowned agencies such as Schmidhuber, Imperial Logistics International, Stein Promotions, are expertise in creating store décors and ambiance. They are astute at combining comprehensive shop-fitting with branding to illuminate product profiles.
EuroShop 2017 attendees will learn about using brand appearance to influence customer behaviors and improve loyalty programs. Furthermore, these exhibitors will showcase groundbreaking products and technologies from logistics, shop-fitting, to using the right store format. These informative presentations will help retailers augment product staging, visible POS areas, ambiance creation, beacons and etc.
POP Marketing
POP Marketing brings an artistic element to marketing that has not been explored by the market extensively. However, it has long been common practice with some brick-and-mortar retailers. It encompasses visual marketing, digital signage, social media, fragrance marketing, decorative furnishing, POS displays, etc. Furthermore, attendees will experience and discuss a variety of aromas used to attract customers at Creative Air.
However, if this does not satisfy your need for creative retail marketing strategy idea generation, visit VMM for information on visual marketing. Visual marketing display tools are not used only for brick-and-mortar stores, but for any business. When implemented accurately, visual marketing garners instantaneous attention. Additionally, it provides images and relevant information that enable prospects to make immediate purchasing decisions.
EuroShop 2017’s product categories will deliver retailers more industry knowledge, networking connections, new product options and the potential to increase their bottom-line.
For the best way to accomplish your goals during EuroShop, please email marketing.na@apgsolutions.com and marketing.eu@apgsolutions.com to book a private meeting with an APG representative. We are looking forward to meeting you in Dusseldorf, Germany!
