APG Cash Drawer & Cash Bases Together on the Rise – By the Numbers

APG - CB GraphicIn September 2015, APG and Cash Bases merged – becoming a global cash management solution provider.The new company provides its customer with a centralized sales team in Europe, a complete line of cash drawer products with over 25,000 unique offerings and customized cash management solutions that meets any retailer’s business needs. Committed to innovation in technology and to building relationships, APG/Cash Bases is on the rise by the numbers.

APG/Cash Bases has over 67 combined years of expertise in servicing the retail and hospitality industries. The European sales and customer service teams are located in France, Germany, The UK, Belgium, and Spain and cover the entire European market’s needs. The USA team covers North America and works closely with the European teams.

Retailers are enjoying an increasingly global reach with rapid expansion in the Asia Pacific region. International experience and existing relationships places APG/Cash Bases in a privileged position to successfully assist its customers at both the OEM and end user level to expand into these markets and beyond. Partners’ requests are directly addressed and lead times are dramatically reduced. The sales team understands the customers’ operational and business needs. With expertise in cash management best practices, custom designed cash drawers, and a large number of general purpose solutions, APG/Cash Bases is able to add value to existing international retailers and retailers now seeking to expand globally.

Speaking of the numbers, there is no shortage of unique cash drawers offered by APG/Cash Bases. 24 different cash drawer product families – lay flat, flip top, cassette styles – paired with 25 possible interfaces including Bluetooth, Ethernet, Serial, USB, and various printer interfaces creates a deep portfolio. Considering the 55 different currencies APG/Cash Bases supports and further customization options such as rich color options, the company boasts 25,000 unique product offerings. Despite this nearly inexhaustible customization, APG/Cash Bases has earned an industry leading reputation for on-time delivery of these varied systems with absolute order accuracy.SMARTtill Cash Drawer NRF 2016

Through the innovation of the SMARTtill Solution, APG/Cash Bases can provide end users with a complete cash management solution no matter how simple or complex their cash processes are. SMARTtill has already achieved strong market acceptance in a wide range of retail settings: from the largest food retailer in the UK to smaller mass market and boutique non-food shops across the globe. ROI on this particular system is consistently shown at around 12 months through a reduction of cash losses – in some cases by as much as 90% – the greater efficiency of shops in general through a workforce freed from the insecurity of unconfirmed cash transactions and a daily reduction in the physical workload of back office and in-lane cash counting of as much as 45 minutes.

Through the innovation of the SMARTtill Solution, APG/Cash Bases can provide end users with a complete cash management solution no matter how simple or complex their cash processes are.

The APG/Cash Bases product success is based upon its commitment to building quality products and innovation. Through a proactive exchange of best practices with its partners in the POS industry, coupled with new technologies and emerging retail trends in Europe and the US, APG/Cash Bases is able to stay current and be at the leading edge of product innovation. The R&D team continues developing new and intelligent cash processing solutions to help automate the retail point of sale process. These innovations will help increase retail productivity, allowing retailers to gain a competitive advantage by reducing the cost of cash management, increasing average sales and improving customer services.

APG/Cash Bases has a reputation of building and nurturing relationships with their employees, distribution and OEM partners and end users. Don’t be surprised to talk to a company employee who has worked for APG/Cash Bases for more than 25 years, or meet a partner at a trade show who has done business with them for over 20 years. You can step into a retail shop only to see an APG/Cash Bases cash drawer still faithfully opening to receive the retailer’s cash after 20 years. It is these relationships and the quality of our products that keep our customers coming back. It takes a team of dedicated employees to build these relationships and products. With over 3,100 years of experience APG/Cash Bases is that exact team.

Retailers seeking a one-stop-shop and economy of scale look for a company that can provide a complete offering of products and services; APG/Cash Bases is that company.


author avatar

By Stephen Bergeron

V.P. of Sales & Marketing North America
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