APG Cash Drawer continues to invest in European activities to further support our OEM Client base. We recently expanded our warehouse capabilities with additional capacity and a 24 hour response time so we can support the higher activities. We see more and more of our U.S. OEM customers expanding into Europe and we want to be in a position to fully support them. It has also helped us secure new European based OEM customers since they can now count on us for a short lead time on forecasted orders.
How many supplier / customer relationships extend deeply into each organization - beyond the sales rep and buyer?
In a perfect world every product is simple, customers are tech-savvy, nothing ever breaks, and every product has an exact plug-n-play equivalent made by a competitor that requires no system changes. We don't live in that perfect world.
APG was a proud sponsor at the Vartech 2010 conference. BlueStar’s Vartech USA took place August 29-31 at the Duke Energy Convention Center in downtown Cincinnati. Vartech is always a great venue where vendors get a chance to meet VARS in the ADC, Mobility, POS, RFID and Security technologies. This year was no exception with over 1,000 vendor and VAR participants networking and enjoying Cincinnati.
In March 2010, APG attended the EuroCIS Retail tradeshow in Dusseldorf, Germany and we were pleasantly surprised with the turnout. The show happened to overlap with the CeBIT show, which was being held in Hannover. We were concerned that the bigger CeBIT show might overshadow the EuroCIS show. Fortunately, we found that many tradeshow attendees scheduled their travel plans to include both shows.