Category: Marketing

Two Reasons Why You Should Visit APG at NRF 2017

  NRF’s annual “Retail’s Big Show” is right around the corner! The show will take place January 15-17, 2017 in New York City. The APG team will bring its global products, solutions, and technical experts to present during the “Big Show.” There are two reasons that you, as a retailer, VAR, ISV, or reseller, should

Continue Reading

5 Best Email Practices Retailers can Use to Boost Post-Holiday Shopping

According to the National Retail Federation,  2015 holiday sales increased 3 percent to $626.1 billion. Now that the holiday season is over, what can retailers do to keep customers spending? By keeping up marketing efforts and promotion with a carefully chosen method of delivery, retailers can continue to target customers with messages that generate sales. With printed,

Continue Reading

Breaking Down the B2B Buyer’s Journey: Selling in the Information-Driven Age

In the information- driven age, where consumers have access to product information, reviews and social networks at the tips of their fingers, brand marketers are realigning themselves within the sales process. Marketing and sales teams are searching for new ways to connect with consumers as they try to identify what now influences a buyers’ journey.

Continue Reading