Category: Marketing

Manufacturer Brand Erosion: Protecting Brand Identity through Channel Partners

APG Cash Drawer, like many other manufacturers, relies on the indirect sales channel to get our products and solutions into the hands of our end user customers. This involves working with distributors, POS resellers, OEMs and software developers to ensure our products and services deliver maximum value. At APG we understand the important role our channel

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RetailNOW 2017: ReAlign, ReUnite, and ReEngage

        RSPA’s RetailNOW event is upon us once again and we couldn’t be more exited to network with POS industry partners and customers, garner thought leadership and POS trends from educational talk tracks, and learn about how we can help dealers solve their business problems with innovate cash management solutions. Why is

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Manufacturer Brand Erosion: A Two Part Series

A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand? Grocery shopping has become something you

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Still Not Comfortable with Millennials? Wait till You See Generation Z

Employers are still coming to terms with how to accommodate the work habits of millennials. You remember Millennials, the generation that reached adulthood around 2000 and brought a fair amount of change. They prefer flexible hours, have a strong sense of work/life balance, and want to be rewarded for their work with clear career advancement

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Two Reasons Why You Should Visit APG at NRF 2017

  NRF’s annual “Retail’s Big Show” is right around the corner! The show will take place January 15-17, 2017 in New York City. The APG team will bring its global products, solutions, and technical experts to present during the “Big Show.” There are two reasons that you, as a retailer, VAR, ISV, or reseller, should

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5 Best Email Practices Retailers can Use to Boost Post-Holiday Shopping

According to the National Retail Federation,  2015 holiday sales increased 3 percent to $626.1 billion. Now that the holiday season is over, what can retailers do to keep customers spending? By keeping up marketing efforts and promotion with a carefully chosen method of delivery, retailers can continue to target customers with messages that generate sales. With printed,

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Breaking Down the B2B Buyer’s Journey: Selling in the Information-Driven Age

In the information- driven age, where consumers have access to product information, reviews and social networks at the tips of their fingers, brand marketers are realigning themselves within the sales process. Marketing and sales teams are searching for new ways to connect with consumers as they try to identify what now influences a buyers’ journey.

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Mark Olson
Mark Olson
President
John Meilahn
John Meilahn
V.P. of Global Sales
Stephen Bergeron
Stephen Bergeron
V.P. of Global Marketing
Dale Dahlberg
Dale Dahlberg
V.P. of Operations
Paul St. George
Paul St. George
Director of Mobility and Interfaces
Breanna Brown
Breanna Brown
Creative Marketing Ambassador
Bob Daugs
Bob Daugs
Director of Product Management
Ann Klein
Ann Klein
Distribution Channel Manager
Jarrett Buckholz
Jarrett Buckholz
Business Solutions Coordinator
Bryan Burk
Bryan Burk
OEM Account Manager
Andrew Carr
Andrew Carr
Managing Director
Nick Markwell
Nick Markwell
Senior Account Manager, SMARTtill®
Judit Ruckes
Judit Ruckes
Marketing Manager
Nick Westgate
Nick Westgate
IT Manager & Sales Admin Manager