Category: B2B

2017 Outlook: Eight POS Trends to Watch

Each new year brings changes, reaffirmation of trends and patterns, and new developments. In the retail and hospitality space, expect to see in 2017 a continuation of the trend toward mobility, cloud-based solutions and the emergence of Unified Commerce strategies. Some belt-tightening is also likely as these industries wade through economic and political uncertainties, particularly

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APG: The Channel Is Our Lifeline

APG Cash Drawer has always done business through the channel, and we plan to continue this approach well into the future. As new players find their way into the POS channel, we thought this would be a good time to reaffirm our commitment to the indirect channel model and our channel partners. Our sales model

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12 POS Jargon Terms You Should Know

Jargon – curse or blessing? That really depends on how much, and in which context, you use it. No question, jargon can be effective among people who share common interests and knowledge, providing a kind of shorthand that gets the job done without lengthy explanations. But jargon can get in the way, causing more harm

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5 Best Email Practices Retailers can Use to Boost Post-Holiday Shopping

According to the National Retail Federation,  2015 holiday sales increased 3 percent to $626.1 billion. Now that the holiday season is over, what can retailers do to keep customers spending? By keeping up marketing efforts and promotion with a carefully chosen method of delivery, retailers can continue to target customers with messages that generate sales. With printed,

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How Secure is Your Mobile POS?

One of the most common questions regarding the use of tablets and smartphones in mobile POS systems is, “How secure are they?” The answer depends on the installation. The PCI (Payment Card Industry) list of validated applications so far does not include Apple’s iOS or Google’s Android mobile systems, but that doesn’t mean securing these

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Creating Customer Loyalty Today and in the Future

Steve Cuntz, the CEO of BlueStar, one of our largest distribution partners says often that there is no single action or event that contributes to their success. It’s the continual actions and efforts of their employees every day that creates loyalty among their customers.  Those activities enable their customers to utilize and understand the value

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Breaking Down the B2B Buyer’s Journey: Selling in the Information-Driven Age

In the information- driven age, where consumers have access to product information, reviews and social networks at the tips of their fingers, brand marketers are realigning themselves within the sales process. Marketing and sales teams are searching for new ways to connect with consumers as they try to identify what now influences a buyers’ journey.

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